The Iconic Collection comprises of over twenty European designer furniture brands. Some of them, such as Eilersen, House of Finn Juhl and Fredericia, are exclusive to Danish Design Co in Singapore, meaning they cannot be found elsewhere. Some of them specialise in one type of furniture while others passionately tackle the full range. An example of the former is String, a company that retails a customisable storage system that can fit perfectly in any room and home. An example of the latter is Fredericia, which retails everything from iconic lounge chairs to stunning benches.